Business is all about selling services or products to a customer. All organs
of an operation are in a way sales support i.e., consistently convincing the customer to keep on giving money. Astonishingly,
a lot of businesses know very little of their customer needs and fail after reaching their mountain tops. Product failures,
frittering competitive advantages, governance break-downs and dwindling market shares are some examples of their downfall.
A very noticeable cause is the inability of business leaders to implement change and periodically eliminate waste from their
systems.